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EWay 2040

The Irish Car Carbon Reduction Alliance (ICCRA) brings together the majority of car dealers in Ireland representing almost every car brand, all of whom are also members of The Society of the Irish Motor Industry (SIMI). Audi Cork & Blackwater Motors Group have been members since the beginning.

Their aim is to promote collaboration between industry, policy makers and motoring advocates in reaching the EU car carbon emission targets through a realistic and pragmatic approach.

The ICCRA are seeking to advance understanding about electric vehicle (EV) targets for Ireland to enable consumers make the transition in an affordable and timely manner.


The  ICCRA rolled out the  E-Way 2040 campaign, a roadmap to zero emissions vehicles in Ireland. With the  ICCRA believing it is a  realistic, pragmatic and affordable strategy to getting Ireland moving in this direction. It’s backed by EU legislation and academic thinking as a viable long-term solution to making our roads emissions free.


As part of the E-Way 2040 campaign, https://www.e-way2040.ie was launched to  provide consumers and motorists with a jargon free online resource to learn more about the various engine options available on the market and a roadmap to starting their personal journey to zero car carbon emissions.



For more information on E-Way 2040, please visit their website: https://www.e-way2040.ie/

You can also follow them on their various Social Media Platforms:

Facebook: www.facebook.com/EWay2040/ 

Twitter: www.twitter.com/eway2040.